Projects
Project Rare
April 2008
Project Rare logo property rights application filed at the Philippine Intellectual Property Rights.
September 2008
Fun Day and Photo Shoot at the Manila Ocean Park (MOP). Tina-Mistica Santos, Marketing Manager of MOP, arranged with CDO Hotdog the sponsorship of 30 MOP entrance tickets for the patients and their families. To make the event more memorable, CDO also sponsored an interactive bubble show as entertainment for the patients and their families, the volunteer and staff of PSOD. Celebrity supporters Carmina Villarroel, Zoren Legaspi and Gabe Mercado obliged PSOD with their presence at the photoshoot to build library of photos for awareness campaign.
October 2008
GMA 7’S “UNANG HIRIT” GUESTING. Thru the efforts of Carmina VIllarroel, PSOD was featured on Unang Hirit, a primetime morning TV program. PSOD President Cynthia Magdaraog and Ms. Villarroel talked about the Society and the different rare diseases. Some of the patients and their families were also present for the show.
QTV 11’s “Day Off” Anniversary Presentation. PSOD was featured during Day Off’s anniversary celebration. This was arranged thru the courtesy of Ms. Carmina Villarroel, PSOD’s celebrity endorser, who also gifted PSOD with an awareness billboard located at the Manila Seedling Bank at the corner of Edsa and Quezon Ave as part of the show’s celebration.
November 2008
42nd International Bazaar Foundation. PSOD joined the annual fund-raising exhibition organized by the Spouses of the Heads of Mission and the members of the consular corps in the Philippines, held at the PICC Forum, CCP Complex, Pasay City. PSOD was able to set up an exhibit, distribute awareness materials and sell advocacy shirts.
Imation Apollo. Taking on the concept of PROJECT RARE, Ms. Mylene Ferrer, Imation Marketing Manager, organized a Project Rare Photo Contestwith exhibit caravan at SM Southmall, SM Marikina, SM Megamall Cyberzone and MOA on Nov. 14-16, 21-23, 28-30 and Dec. 3, 5-15, 2008. PSOD was given a free space for the advocacy awareness display.
PinkBox. Thru the courtesy of Ms. Carmina Villaroel, a PinkBox billboard featuring Ms. Villaroel, her daughter Cassy, and the PSOD logo was prominently displayed along Guadalupe-EDSA. PinkBox carries an array of cute girls’ and ladies’ accessories in pink, lavender, yellow and green crafted in fashionable shapes to mesmerize the young and the young at hearts.
PSOD Christmas Card & t-shirts (I AM RARE / I AM LIMITED EDITION). Year-round selling of PSOD all occasion cards and t-shirts to raise awareness and funds.
